"Communication is the real work of leadership."   Nitin Nohria
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Our solutions Go to market planning
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Aligning your sales and marketing team around the buyer


Closework Consulting is an accredited partner of MathMarketing's B2B sales and marketing system, Funnel Logic™, which aligns your go-to-market journey with the single most important constituent in your entire business, your buyer. We help you redefine your entire go to market engine through a single lens; the journey your buyer takes from being unaware they have a problem to becoming your loyal customer.

In so many cases the great work that has been done in the organisation’s strategy session, simply fails to get translated effectively into its go-to-market strategy, tactics and plan. Sales and marketing are not aligned. Even if the chosen tactics reflect the strategy, the implementation plan is simply misaligned and lacks the required rigour and clarity to be effective.

The Result? Clarity is lost, effectiveness decreases, momentum is hard to come by.

Closework combines rock solid methodologies tried and trusted by top flight organisations over many years with robust, effective and affordable technology, managed by a team of experienced business managers who have run their own businesses and understand your world. Businesses take advantage of our planning and learning services to improve their sales and marketing effectiveness. If you wish to learn more about how Funnel Logic™ can assist your business, drop us a line at  This e-mail address is being protected from spambots. You need JavaScript enabled to view it .


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It all begins with the plan. Funnel Camp™ is a (typically) four to six week engagement that centres around an intense 3-day Sales & Marketing planning workshop, that:

  • Delivers a highly-actionable sales and marketing plan to prosecute your strategy and direct your sales process.
  • Unites the sales and marketing team around a common objective.
  • Provides your business with the change event required to break down impediments to growth.

More on Funnel Camp


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We skill your marketers and sales team with a purpose-built B2B marketing training program that:

  • Hones the skills of B2B marketers to help them deliver results for their businesses via a proven marketing process;
  • Offers a combination of classroom-style teaching, team workshops, and peer networking; and
  • Has helped hundreds of marketers throughout Asia Pacific, North America and Europe.

More on Funnel Academy


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Funnel Vision™ is a series of 32 sharp, punchy articles that offer comprehensive insights into managing your sales funnel. Delivered to you for free via email, these articles can also be licensed for publication to private lists. If you would lie to subscribe to these free articles, please follow this link, more on Funnel Vision.

 
                                                                                                                               © Closework Consulting Pty Ltd 2008